Smart Cover is a UK-based insurance provider offering reliable, innovative coverage for household products. With a tailored approach that considers diverse customer needs, they have built a loyal base of trusted clients
Brand Logo
We took a minimalist approach to the logo design, aiming to convey a lot with just a few elements. The smile encased within a house evokes a sense of positivity and reassurance.
Colour Pallette and Typography
The palette reflects Smart Cover’s insightful and proactive approach. The bright blue to navy gradient represents reliability and the yellow accents add optimism. The typography consists of a bold primary typeface and a versatile secondary typeface to enhance readability and reinforce brand recognition.
The Outcome
Together, these elements forge a brand identity that feels contemporary, trustworthy, and warm. We incorporated human faces into the visual language, with an aim to make Smart Cover come across as more approachable and relatable.
