Case study

service:

Campaign

Visit Them:

https://www.tcs.com/

A global platform empowering students to design real-world solutions. For the 2025 editions in Saudi Arabia & South Africa, the focus was Sustainable Agriculture & Food Security. The challenge: make it youthful, clear, and locally relevant while staying global and inspiring.

Our Approach

We combined bold awareness creatives to grab attention, clear infographics to simplify steps, prizes, and localized designs Arabic-first for Saudi Arabia and youth-led visuals for South Africa. The journey culminated in premium event branding that gave the grand finale a global, aspirational feel.

Design Language

Nature meets innovation, blending agriculture, tech, and youth energy with TCS’s trusted corporate identity.

Impact

The campaign turned Sustainathon into more than a competition; it became a movement for youth innovation, connecting students across two continents.