Our process began with an immersive exercise that helped the team deeply understand the brand, gaining insights from both the founder’s vision and the consumer’s perspective. These learnings then guided our writers and designers in shaping a focused and impactful brand strategy.

The primary colours captured the class and elegance that define Wild Sugar’s spaces, while the secondary palette was designed to evoke a sense of warmth and welcome. The typefaces we went for also followed the same design philosophy.