Case study

service:

Social Media Marketing

Visit Them:

https://aikyajewellery.com/

Aikya, a unit of Bluevelvet Lifestyle Private Limited, is one of the fastest growing jewellery brands in North Karnataka. Not only have they redefined the diamond jewellery space by blending modernity with tradition, Aikya also continues to make a significant effort in contributing to a sustainable future through its signature lightweight pieces.

The Gameplan

We took an ABC approach - ATTRACT an audience that values authenticity and affordability, BUILD a strong social media presence from scratch, and CREATE and trustworthy and engaging brand identity.

Social Media and Website

On social media, we kept it natural with our ‘Own Your Shine’ campaign by highlighting authentic moments and faces. We redesigned the website to a sleek, user-friendly site with a more accessible online store.

The Outcome

Through compelling content marketing, a standout website, and a vibrant social media presence, we positioned Aikya among the jewellery elite.The ‘Own Your Shine’ campaign was conceived to celebrate individuality and self-expression and highlight how Aikya empowers every one to shine in their own unique way.