Case study

service:

Branding & Packaging

Visit Them:

https://goodgreed.ownyourbrand.in/

Good greed challenges the stigma of greed by redefining it as a positive indulgence: one that makes enjoyment guilt-free. Born from the idea of turning a cardinal sin into something good, the brand eliminates second-guessing by building trust through transparency, taste, and boldness. For Scratchpad, the challenge was to craft an identity that embodied this balance of indulgence and integrity.

Logo Design

The Good Greed logo is built around the “loop of happiness”, a smooth, continuous stroke that symbolizes endless joy, guilt-free indulgence, and the simple goodness of savoring life’s little treats. Flowing seamlessly into a smile, the loop reflects our belief that every sip, bite, or moment of delight leads naturally to the next, creating an unbroken journey of satisfaction and warmth.

Color palette & Typography

The custom typography of Good Greed transforms sharp edges into smooth curves, creating a look that feels approachable, natural, and welcoming. These flowing forms echo the optimistic brand identity, showing that indulgence can be both delightful and nourishing. It ensures a distinct and memorable presence across every platform.

Seamless Packaging

The Good Greed packaging is designed to feel as good as it looks. It’s smooth, balanced, and satisfying in your hands. Every detail is crafted to spark positivity and give out good vibes. It’s more than a wrapper; it’s an extension of the happiness our brand stands for.