Plywood probably isn’t the first thing that comes to mind when you think of thumbstopper content. So how do you take something utilitarian like that and derive meaningful conversions?

Knowing your audience is one of the first steps of performance marketing. And Wigwam’s audience mainly consists of Architects, Contractors, Dealers and Homeowners. Our strategy involved a funnel approach - Awareness, Consideration, Conversion, Loyalty, ensuring the right message reached the right people at the right time.