Insurance isn’t an everyday purchase; you either need it or you don’t. A UK-based provider wanted to grow online across motor, home, and health categories, reaching customers at the moment of need with instant, affordable solutions. The challenge: low engagement, consumer distrust, and a market dominated by established players.

We built a multi-channel demand engine covering the full customer journey. City-level targeting and seasonal cues anticipated needs, while Meta, Google, Bing, and SEO educated, nurtured, and converted audiences. We humanized insurance with relatable messaging and safety-first hooks. What worked: search-to-click funnels for urgent queries, story-driven Meta ads with remarketing, and always-on SEO to capture high-intent traffic.